Federal trademark attorney · Nationwide · Based in Tucson
You built the name.
Let's make sure it's yours.
Federal trademark registration, office action responses, enforcement, and ongoing brand protection — handled by an attorney, at flat fees quoted before any work starts.
No hourly meters. No filing-mill upsells. You talk to the lawyer who does the work.
- Licensed Arizona attorney
- Filing in all 50 states
- Flat fees, quoted up front
- Everything in writing
Two ways to start
Pick the one that sounds like you.
Most people arrive here in one of two places: they need to figure out what to do, or they already know and just want it handled. Both are fine. They start differently.
Start here if you're not sure
Trademark Strategy Session
$119 flat
A 30-minute call with an attorney who has already read your brand materials before you dial in — plus a written memorandum afterward laying out your options in priority order.
- Your file reviewed in advance, not during the call
- Straight answers on what you can and can't protect
- A comprehensive written memo within one week
- Credited toward your application if you hire me within 30 days
Good for cease and desist letters, office actions, first-time registration, or a brand that outgrew its plan.
Start here if you already know
Get a flat-fee quote
By quote flat, not hourly
You know what you need — a search, an application, a response, a demand letter. Tell me what you're working with and you'll get a flat number before any work begins.
- One price, agreed in advance, in your engagement agreement
- No hourly billing and no surprise invoices
- USPTO government filing fees itemized separately
- You'll hear back from the attorney, not a queue
Already registered and just want it watched? The Brand Protection Program is built for that.
What I handle
Brand protection, start to finish.
Trademark law is federal, so where you're located doesn't limit what I can do for you. Everything below is quoted at a flat fee before work begins.
Federal trademark registration
Clearance, the right classes, the right filing basis, and prosecution through to registration. Done properly the first time, because a cheap application that gets refused is not cheap.
Comprehensive clearance searches
Before you print packaging, buy the domain, or file. A real search looks past exact matches to the confusingly similar marks that actually sink applications.
Office action responses
The USPTO pushed back. Most refusals have a response strategy, and all of them have a deadline. I'll tell you honestly whether yours is worth fighting.
Cease and desist letters
Sending one, or answering one that landed in your inbox. Before you panic or rebrand, find out whether the claim actually holds up. More on enforcement.
From $1,000 flat
TTAB oppositions and cancellations
Proceedings before the Trademark Trial and Appeal Board, on either side — challenging a mark that shouldn't have registered, or defending yours.
Contracts and licensing
Contract review and drafting, licensing agreements, and IP strategy for small businesses — the paperwork side of owning a brand that other people want to use.
About the flat fees. The number depends on how many classes you're filing in and how crowded your space is — which is exactly what the strategy session sorts out. You get the quote in writing before anything starts, and USPTO government filing fees are always itemized separately from my fee.
Start with a $119 sessionInfringement and enforcement
Someone's using your name. Or someone says you're using theirs.
A registration only matters if you're willing to act on it. Both sides of an infringement dispute are handled here, and both start the same way — by figuring out whether the claim is actually any good before anybody writes a letter.
Sending a demand
Someone is using your mark
A copycat account, a competitor who filed after you, a seller on Amazon or Etsy running your name on their listing. A cease and desist letter from an attorney is usually the cheapest thing that ever fixes it, because most infringers are not looking for a fight.
- Confirming you actually have rights worth asserting, and how far they reach
- A demand letter with a clear deadline and specific, reasonable asks
- Platform takedowns with Amazon Brand Registry, Etsy, Instagram, TikTok, and Meta
- Follow-through if the letter is ignored, including TTAB proceedings
A letter that overreaches can backfire and invite a fight you didn't want. The tone gets matched to the situation, not to a template.
Responding to a demand
A letter landed in your inbox
Do not rebrand yet, and do not reply on your own. Plenty of demand letters are aggressive on purpose and weak underneath — overstating what the mark covers, claiming territory the sender never earned, or naming goods they don't actually sell.
- A read on whether the claim holds up, and what your real exposure looks like
- Your options laid out with costs attached — fight, negotiate, coexist, or change
- A written response that protects your position instead of conceding it
- Defense of your application or registration if it's been opposed or challenged
If the honest answer is that they're right and a change is cheaper than a fight, you'll hear that too.
Demand letter
From $1,000
Flat fee, quoted before any work starts. Where it lands depends on how many parties are involved, how much investigation the claim needs, and whether platform takedowns are part of it.
Everything else
$250/hour
A discounted rate against the $400 standard, for enforcement work that can't be scoped as a flat fee — negotiation, TTAB proceedings, and disputes that keep moving.
If you were given a deadline, treat it as real. Ignoring a demand letter is what turns a letter into a lawsuit, and missing a TTAB or USPTO response date can cost you the mark outright. Getting it reviewed early is almost always cheaper than getting it reviewed late.
Brand Protection Program
Registration is the start. Keeping it is the job.
A registered trademark you never look at again is a trademark you can lose. Deadlines pass. Copycats file. The Brand Protection Program puts an attorney on watch year-round for a flat, predictable fee.
- Quarterly USPTO monitoring — new filings reviewed for conflicts with your mark, with a plain-English report
- Deadline management — Sections 8, 9, and 15 calendared and handled so nothing sneaks up on you
- Enforcement included — an attorney-drafted cease and desist letter each quarter when action makes sense
- Annual brand review and strategy call — before you spend money building unprotected assets
- Priority scheduling when something needs attention before it turns into a problem
USPTO government filing fees are billed separately from the program fee.
Annual
$2,400/year
Saves $200 against quarterly billing. Built for established brands that want continuity.
Quarterly
$650/quarter
The same core program, budgeted over time. Good for newer brands that want ongoing counsel.
Hourly rate
$250/hour
For trademark work billed by the hour rather than flat fee. The standard rate is $400.
Why work with me
The difference is who answers.
You get the attorney
Not an intake screener, not a paralegal working from a script, not a $99 filing service that disappears the moment the USPTO writes back. The person who reviews your file is the person on the phone.
You get it in writing
Advice you can't find again three months later isn't much use. Sessions come with a written memorandum. Quotes are written. Scope is written. You keep all of it.
Flat fees, quoted first
You should know what something costs before you agree to it. No hourly meter running while you ask a question you were afraid to ask.
I'll tell you not to file
Sometimes the honest answer is that a mark is too weak, the space is too crowded, or the money is better spent elsewhere. You'll hear that from me, even though it's the answer that doesn't sell an application.
Meet your attorney
I've spent my career explaining hard things to people who need to understand them.
I'm Amanda Bynum. I own AJB Law Firm in Tucson, and Tucson Trademarks is the brand protection side of my practice. Before this I was a public defender, a training director, a law professor, and a trial advocacy instructor — which is a long way of saying I've spent years turning complicated legal rules into something a real person can act on.
That's most of what trademark work actually is. The law isn't the hard part for my clients. The hard part is knowing what their options are, what each one costs, and which one fits the business they're actually running. So that's what I give you, in plain language, in writing.
I work with entrepreneurs, creators, and small business owners — people who built something from scratch and now need to keep it. I know what that feels like, because I'm doing it too.
More about the practiceTucson based, filing nationwide
Trademark law is federal. So is my practice.
Because registration happens at the U.S. Patent and Trademark Office rather than the county courthouse, I can handle searches, applications, office action responses, and brand protection for businesses in all fifty states. A startup in Seattle and a content creator in Atlanta get the same attorney as a shop on Fourth Avenue.
Common questions
Before you reach out.
Do I actually need an attorney to register a trademark?
Not legally, if you're a U.S. applicant. Plenty of people file on their own. What an attorney changes is the odds — whether you're filing for something registrable, in the right classes, with a specimen that will survive review. Refusals cost time and the filing fee doesn't come back, so the cheapest path is often not the least expensive one.
How long does registration take?
Assume many months, not weeks, even when nothing goes wrong. The USPTO controls that timeline, not me. What I can tell you on a call is where your particular application is likely to hit friction and how that changes the timing.
What does a trademark actually protect?
Your name, logo, or slogan as a source identifier for specific goods and services — not the words themselves in every context. That distinction is where most of the surprises live, and it's the first thing we'd sort out.
I found someone using my name. What can I actually do about it?
More than you'd think, and it's usually cheaper than you'd think. The first step is confirming how far your rights reach, because that determines whether you can demand they stop entirely or only in certain markets. From there it's typically a demand letter, a platform takedown with Amazon, Etsy, Instagram, TikTok, or Meta, or a TTAB proceeding if they've filed an application of their own. Most of these end at the letter.
Someone sent me a cease and desist letter. What now?
Don't reply yet, and don't rebrand yet. A demanding tone is not the same thing as a strong claim. The strategy session exists partly for this: find out whether their rights are real and what your realistic options are before you respond.
Are the USPTO filing fees included in your flat fee?
No. Government filing fees are set by the USPTO and go to the USPTO. They're always itemized separately from my fee so you can see exactly what you're paying for.
What does it cost to send a cease and desist letter?
Demand letters start at $1,000 as a flat fee, quoted in writing before anything is drafted. What moves the number is how many parties are involved, how much investigation the claim needs before a letter is defensible, and whether platform takedowns with Amazon, Etsy, or the social networks are part of the plan. Enforcement work that can't be scoped as a flat fee — negotiation, TTAB proceedings, disputes that keep moving — is billed at $250 an hour, discounted from the $400 standard rate.
Can you guarantee my trademark will register?
No, and neither can anyone else. The examining attorney decides. What I can do is tell you honestly what your chances look like before you spend the money, and handle the response if the USPTO pushes back.
Let's find out where your brand actually stands.
Start with a strategy session and leave with a written plan, or send me the details and get a flat-fee quote. Either way you'll be talking to the attorney.
- Emailtrademarks@ajblawfirm.com
- Phone520-333-7977
- OfficeTucson, Arizona
Let's protect what you've built.